THE CHNNL / FIELD NOTEARCHIVE
YouTube is becoming a home for durable creator companies
Long-form attention, memberships and commerce make the platform more than a distribution channel.
Platforms
What changes at TikTok, YouTube, Instagram and other platforms mean for people building businesses on them.
THE CHNNL / FIELD NOTEORBIT
Featured story
The platforms are competing for creator businesses, not just creator attention
TikTok, YouTube and Instagram increasingly need to provide creators with ways to make money, not simply reach audiences.
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