The rise of the TikTok Shop agency
TikTok Shop is creating a new agency model: part influencer network, part ecommerce operator, part LIVE studio and part performance marketing company.
Commerce
TikTok Shop, affiliate marketing, LIVE shopping and the infrastructure turning content into transactions.
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TikTok Shop is changing what it means to be a creator
TikTok Shop is turning creators from attention generators into participants in the transaction itself and changing what commercial influence looks like.
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