TikTok Shop is changing what it means to be a creator
TikTok Shop is turning creators from attention generators into participants in the transaction itself and changing what commercial influence looks like.
Read the story →The business behind the creator economy.
The Chnnl follows the creators, companies, platforms and money shaping the new media economy.
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Influencers Are Starting to Become Investors in the Brands They Promote
The creator economy is moving from promotion towards ownership, as influencers increasingly invest in the brands their audiences can help grow.
TikTok Shop is changing what it means to be a creator
TikTok Shop is turning creators from attention generators into participants in the transaction itself and changing what commercial influence looks like.
Why brands are starting to treat creators as sales channels
Creators are moving closer to the transaction, giving brands something more powerful than attention alone: a new way to sell products.
The rise of the TikTok Shop agency
TikTok Shop is creating a new agency model: part influencer network, part ecommerce operator, part LIVE studio and part performance marketing company.
What does a TikTok Shop creator actually earn?
TikTok Shop can generate serious creator income, but GMV, commission and actual earnings are three very different numbers.
Creators are building businesses beyond sponsorships
The next stage of the creator economy isn't simply earning more sponsorships. It's creators using their audiences to build businesses they actually own.
01Editorial channel
Commerce
TikTok Shop, affiliate marketing, LIVE shopping and the infrastructure turning content into transactions.
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Business
The economics of being a creator, including revenue models, agencies, companies, funding and entrepreneurship.
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Platforms
What changes at TikTok, YouTube, Instagram and other platforms mean for people building businesses on them.
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Brands
How brands are working with creators, affiliates and social commerce.
Explore brands →05Editorial channel
People
Profiles and conversations with the people building the creator economy.
Explore people →There is more than one way into the creator economy.
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